How a freelancer can do personal branding on LinkedIn
Person branding is important! Especially for freelancers. Therefore, freelancers have to do personal branding on LinkedIn. It is obvious, you must stand out if you want to get paid fairly, work less, and have a regular income. Your personal brand helps you to identify and express your worth to your ideal clientele.
The Importance of LinkedIn for Freelancers
LinkedIn today has more than 500 million users and is the most extensive professional social network globally. It is estimated that 61 percent of LinkedIn users are senior-level influencers and 40 percent are decision-makers.
Get a High-Quality Photo
Your LinkedIn profile is 21 times more likely to get seen and receive connection requests with a profile picture. So why not add a headshot to your profile? LinkedIn Photo Filters and Editing may now be used on mobile devices to improve your profile photo. In your picture, do you seem confident, likable, and influential? These are a few things you need to keep in mind.
Build a Solid Personal Brand Using LinkedIn
You don’t have to search the market for customers on LinkedIn. Instead, you may target your ideal clientele by optimizing your profile with keywords. Your profile will show up on the first page of LinkedIn search results if your keywords are entered into the search box. A high-authority site like LinkedIn is a big hit with Google search. SEO-optimized LinkedIn profiles appear on Google’s first page of results, frequently in the top three positions. You can affect how others discover you. In other words, it is professional branding in action.
A strong personal brand on LinkedIn may help freelancers win high-paying customers, but most people don’t know how to use it to their advantage. To help you out, here are a few pointers:
Request Recommendations from People Who Know You Well
There’s no way to move forward if you have a few 1st-degree contacts to recommend your abilities. To be discovered on LinkedIn, the ‘Featured Skills & Endorsements’ feature is a need. You’ll appear 27 times more often in search results only by having more than five abilities. Ask your friends and colleagues to recommend you for your abilities, since the more endorsements you have, the better your chances of being discovered.
Keep Connections to a Minimum
To keep you on the platform, LinkedIn penalizes external links. The algorithm will reduce your reach if your post has a link that directs you away from the page, resulting in fewer people seeing your material. Avoid this problem by first publishing without the link and then changing it after it has already been posted to re-add it. Unlike if you had included the image in the first place, no image will be created automatically by adding the link in this manner.
Post Unique Images with People’s Faces
When we are infants, we are programmed to like the faces of individuals we meet. Even in the age of social media, this is still true. Face-in-the-photo posts garner more attention, and genuine images fare better than stock ones. Post regularly is highly recommended. Consistent work is needed to build a brand. LinkedIn’s algorithm encourages those who constantly submit high-quality material, making it easier for you to keep your name in people’s thoughts.
Professionalism With a Personal Touch
Instead of empathizing with companies, individuals form connections with one another. Be yourself. People will be attracted to you if you are open about your personal life and share your experiences. As a result, bear in mind that LinkedIn is a business network.
Engage in Social Interaction with Others
When you encounter a post that resonates with you, don’t hesitate to interact with it in the same way you’d want to be engaged with. Remember that others might see the information you connect within your network, so make sure it’s relevant to your business.
As a Micro-Influencer, You Can Make a Difference
To significantly influence your career, LinkedIn doesn’t need you to be connected to many people. You may need a handful of the appropriate individuals to notice. Stand out from the crowd by sharing your knowledge and experience in your industry via creating your original content.
In conclusion, personal branding is vital and you must do it by doing the above-mentioned techniques. Remember, do not underestimate the power of LinkedIn!