How freelancers use social media like Instagram to attract new clients to Oziconnect
For those of you who work as independent contractors, you’re undoubtedly well aware that growing your company demands a keen understanding of marketing. You have to continually develop new strategic techniques to advertise yourself in the face of so much competition on the market nowadays. As social media platforms have grown in popularity as a means for companies to advertise themselves, freelancers across the globe are growing their online presence to stay up with their colleagues in this more competitive environment. Therefore, a lot of freelancers want to learn how freelancers use social media like Instagram to attract new clients.
It’s no surprise that Instagram has quickly become one of the most popular social media platforms; it’s the second most installed free app in the Apple app store and is used by more than one billion people every month. The site is not only a good way to advertise for foodies and fashion bloggers, but it is also a valuable resource for freelancers who are always looking for new opportunities.
Create a Business Account
Your personal Instagram account, which has photographs of you and your best buddy at breakfast, is insufficient to accurately convey who you are, at least in the professional world. Start by creating an official Instagram account, which should include the following elements:
- A professional photo.
- Your brand’s logo.
- Your username.
- A link to your professional website that consists of examples of your work.
- A compelling bio that captures your audience’s attention.
Timings to Post
Everything revolves around timing, and due to Instagram’s mobile nature, its effective time zones might be somewhat different from the time zones of other social media networks. Please take advantage of potential customers throughout their downtime when they have the flexibility to use their phones and want to pass the time.
For example, the morning commute might be a wonderful time to capture their attention, so if you want to send out a letter early in the morning, aim for any time between 7.30 am and 10.30 am. Furthermore, we have evolved into a generation that seems to prefer gazing at a computer. At the same time, we eat. Therefore, posting around 12.30 and 2.30 pm and during the evening rush at 5.30 and 6.30 pm is crucial to a successful business.
For those who want to get more clients on Oziconnect using Instagram, make sure you are aware of the times you are posting your content.
Publish your Work
Following the creation of your business account, it’s time to start showing prospective customers what you’re all about by converting your Instagram feed into a portfolio of work. Suppose you’re a freelance graphic artist who wants to showcase your greatest work or anything else that can attract new followers to your account. Take a look at some of your greatest work from other customers and get started uploading! Remember to strive to publish new and interesting information with your audience regularly to avoid getting bored.
Hashtags are Important
In addition to ensuring that your photographs reach a bigger audience, hashtags allow individuals to be connected to your product or brand even if they do not follow you on social media platforms. They are also an excellent tool for building your brand, particularly if you will launch a new advertising campaign or even conduct a competition for your audience.
Let’s Wrap Up
Today’s digital era and the age in which we live means that freelancing is the chosen lifestyle for many employees across the globe. Using the most effective technologies available, such as Instagram, may truly help you remain ahead of the competition. Yes, establishing your freelancing company on Instagram will take time and dedication, but if done right, you will ultimately convert those followers into customers and grow your business significantly.
These are a few ways to grow your reach and get more clients on Oziconnect through Instagram. For more informative articles, stay connected.