Landing page design is the process of creating a web page that is specifically created to convert visitors into leads or customers. Landing pages are typically used for marketing campaigns, such as promoting a new product or service, generating leads for a webinar, or driving sales for a holiday promotion.
Effective landing pages are designed to be focused, persuasive, and easy to navigate. They should have a clear call to action, such as signing up for a free trial, downloading a white paper, or making a purchase.
Top essential things to include in a landing page
1. A clear and concise headline
Your headline should tell visitors exactly what your landing page is about and why they should care. Make sure your headline is relevant to the ad that visitors clicked on to get to your page, and that it accurately reflects the content of your landing page.
For example, if your landing page is for a new e-commerce store that sells sustainable clothing, your headline could be something like “Sustainable Clothing for the Modern World.” This headline is clear, concise, and relevant, and it accurately reflects the content of the landing page.
2. A compelling value proposition
Your value proposition should explain the benefits of your product or service and why visitors should choose you over your competitors. Highlight the unique features and benefits of your product or service, and explain how it can solve visitors’ problems or improve their lives.
For example, if your landing page is for a new SaaS product that helps businesses manage their customer relationships, your value proposition could be something like “Increase sales and improve customer service with our all-in-one CRM software.” This value proposition is compelling because it highlights the two main benefits of the product: increasing sales and improving customer service.
3. Social proof
Social proof, such as customer testimonials and logos, can help to build trust and credibility with visitors. Include social proof on your landing page to show visitors that other people have used and enjoyed your product or service.
For example, you could include a section on your landing page with customer testimonials. You could also include logos of well-known companies that use your product or service.
4. A clear call to action
Your call to action should tell visitors what you want them to do next, such as signing up for a free trial, downloading a white paper, or making a purchase. Make your call to action clear, concise, and easy to follow.
For example, your call to action could be something like “Start Your Free Trial Today” or “Buy Now and Save 20%.” Your call to action should also be visually appealing and stand out from the rest of the landing page.
5. A visually appealing design
Your landing page should be well-designed and easy to read. Use high-quality images and videos to break up your text and make your landing page more visually appealing. Your landing page should also be mobile-friendly so that visitors can easily access it from their smartphones and tablets.
Here are some additional tips for landing page design:
- Match your landing page to your ad: Your landing page should match the ad that visitors clicked on to get to your page. This will help to avoid confusion and frustration.
- Use a clear and consistent design: Your landing page should have a clear and consistent design. This includes using the same colors, fonts, and overall style throughout the page.
- Use white space: White space can help to make your landing page look more organized and less cluttered. Don’t be afraid to use white space to break up your text and make your landing page easier to read.
- Test and optimize your landing pages: It’s important to test and optimize your landing pages on a regular basis. This will help you to identify what’s working and what’s not, so that you can make improvements to your landing pages over time.
some additional tips for testing and optimizing your landing pages
- Test different headlines and value propositions: Try out different headlines and value propositions to see what resonates best with your audience.
- Test different call to actions: Experiment with different call to action to see what converts the best.
- Test different landing page designs: Try out different landing page designs to see what looks the best and performs the best.
- Use A/B testing: A/B testing is a great way to test different versions of your landing pages to see which one performs better.
By following these tips, you can create landing pages that are both visually appealing and effective at converting visitors into leads and customers.