Infographics are a great way to communicate complex information in a visually appealing and easy-to-understand way. However, there are a few common mistakes that people make when designing compelling infographics, which can make them less effective.
In this blog post, we will discuss the top 10 common infographic design mistakes to avoid.
Mistake 1: Using too much text
Too much text is a common pitfall when creating compelling infographics. Infographics should rely on visuals, and the text should only support them, not overshadow them.
Use minimal text in your infographics, and make it clear and direct. Don’t use lengthy paragraphs or complicated sentences. Use bullet points, short sentences, and keywords instead.
Mistake 2: Not using visuals effectively
Another common mistake is not using visuals effectively. Infographics should be visually appealing and engaging. The visuals should be clear, concise, and relevant to the topic of the infographic.
When choosing visuals for your infographics, be sure to select high-quality images and graphics. You should also use a variety of visuals, such as charts, graphs, and images, to make your infographic more engaging.
Mistake 3: Using too many colors
Too many colors can make your infographic cluttered and difficult to read. When choosing colors for your infographic, it is best to use a limited palette of two or three colors. You can also use different shades of the same color to create visual interest.
Mistake 4: Not using a clear hierarchy
A clear hierarchy is important for any infographic. This means that the most important information should be the most prominent. You can use different visual elements, such as font size, color, and placement, to create a hierarchy.
For example, you could use a larger font size for the title of your infographic and a smaller font size for the body text. You could also use a brighter color for the most important information and a more muted color for the less important information.
Mistake 5: Not using enough white space
White space is the empty space between your visuals and text. It is important to use enough white space in your infographic to make it easy to read and understandable.
When designing your infographic, be sure to leave plenty of white space around the edges of your infographic and between your visuals and text. You should also use white space to group related information together.
Mistake 6: Not using the right fonts
The fonts you choose for your infographic can have a big impact on its overall look and feel. When choosing fonts for your infographic, it is important to consider the tone and style of your infographic.
For example, if you are creating a serious infographic, you might want to use a more formal font. If you are creating a fun infographic, you might want to use a more casual font.
Mistake 7: Not using icons and symbols effectively
Icons and symbols are a great way to add visual interest to your infographic and to make it easier to scan. However, it is important to use icons and symbols effectively.
When using icons and symbols in your infographic, be sure to use them consistently throughout. You should also make sure that your icons and symbols are easy to understand.
Mistake 8: Not making your infographic mobile-friendly
More and more people are using their smartphones and tablets to access the internet. This means that it is important to make your infographic mobile-friendly.
When designing your infographic, be sure to use a responsive design so that it looks good on all devices. You should also avoid using too much text or complex visuals, as these can be difficult to view on mobile devices.
Mistake 9: Not testing your infographic
Before you publish your infographic, it is important to test it to make sure that it is easy to understand and that the visuals are effective. You can ask friends, family, or colleagues to review your infographic and provide feedback.
Mistake 10: Not promoting your infographic
Once you have created your infographic, it is important to promote it so that people can see it. You can promote your infographic on social media, your website, and other websites. You can also submit your infographic to infographic directories.
By avoiding these common infographic design mistakes, you can create infographics that are informative, engaging, and effective.
Additional tips for designing infographics
- Use a clear and concise title: Your title should tell viewers what your infographic is about and why they should care.
- Use a consistent design: Your infographic should have a consistent design, including using the same colors, fonts, and overall style throughout.
- Use high-quality visuals: Your visuals should be clear, concise, and relevant to the topic of your infographic.
- Use a data visualization tool: There are many different data visualization tools available, such as